Internet Marketing Rules Blog: Paid Advertising And Video ...

Many beginners enter into the online business world everyday, and within a matter of weeks, they all come to the realization of 1 thing: That they need traffic. Website traffic is something that can be easy to attain, but you will have to be diligent in your marketing efforts if you want to see your sales and profits take off.

In today?s lesson, I want to share with you some of the things that you can do to get alot of traffic to your website simply and easily. This is something that you will definitely want to master, because if you can manage to get alot of traffic to your website, you will stand to earn alot of money in your business within a short period of time.

Here?s the first way to get traffic to your website:

1) Paid advertising

Paying for traffic is the fastest and most legit way to get lots of traffic online. You can use a service like pay per click advertising to promote your products and website online. The 2 biggest players in the pay per click game (PPC) are Google Adwords and Microsoft Adcenter.

Both of these services can deliver to you the targeted traffic that you need to succeed online. You will want to bid on the keywords that are most relevant to your product or service. You will also want to use Google?s free keyword tool to find a list of keywords that are related to your website.

Luckily, this keyword tool is free, and is a nice substitution for the paid keyword services who charge $50 (and above) a month to use their service. This is the easiest way to do some keyword research, and start bidding on keywords that aren?t very competitive, but still gets alot of search each and every month. Here?s another way to get traffic to your website:

2) Video marketing

There are alot of video marketing sites on the internet. There?s Youtube, Google Video, Metacafe, Viddler, and more. All of these sites can play a huge role in your marketing efforts, and can give you the traffic that you?re looking for if you want to have success online.

When creating your videos, you can either record yourself, or record an on-screen demonstration of how to do something. The on-screen demonstration is known as a ?screen cast?, and there are 2 helpful software programs on the internet that you can use to make your own screen casts.

These 2 helpful software programs are Camtasia, and Camstudio. Camtasia is something that you will have to pay for, and Camstudio is free. Nevertheless, you should try each one out and determine which one is best for your preference. I personally stick with Camstudio because it?s free and does a great job of recording my videos for me. Make it a point to test each one out for your videos.

These 2 traffic generation strategies are things that you will want to do if you want to have alot of success in your internet business today. Be sure to use them.

Good luck with getting more new traffic to your website today.

For more internet marketing secrets, simply visit the website below:
http://www.internetmarketing-rules.com/internetmarketing.html

Source: http://blog.internetmarketing-rules.com/2012/09/paid-advertising-and-video-marketing.html

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